December 12, 2019
Preparing to Plow Through The Next Recession
How one company survived the Great Recession, and advice on how to prepare for the next downturn. With an economic slowdown looming—even if no one knows exactly when it will occur or how severe it will be—companies must prepare for the worst. It doesn’t get much worse than the slump Caterpillar Inc. experienced in 2009, when sales and revenue plummeted. But the company remained profitable and maintained its dividend. How did Caterpillar achieve its remarkable performance? Recession planning was the…