February 16, 2023
Strengthening Bonds With Fixed-Income Investors Pays Dividends
A strong commitment to fixed-income investor relations in good times helps one company prepare for rough patches. Say “investor relations” and most people immediately think of equity investors. But not the director of capital markets at a large manufacturer that has more than $100 billion outstanding in unsecured, asset-backed and convertible debt—and who has two team members dedicated solely to fixed-income investor relations (IR). At a fall meeting of NeuGroup for Capital Markets sponsored by Deutsche Bank, the director described his company’s…