
September 9, 2021
Diving Into the NFT Deep End: Auctions, Crypto Risk and ESG Concerns
One AT helped marketing capitalize on the nonfungible token craze while minimizing financial and reputational risk.Amid all the buzz and flurry of headlines around nonfungible tokens (NFTs), the actual process of creating, selling and maintaining them is somewhat cloudy. When one NeuGroup member was thrown into the deep end by his company’s marketing team, he had only six weeks to swim his way to the surface and prepare treasury for a public NFT auction. NFTs are unique digital assets that…