
FP&A at one company supports self-funded strategic investments by “relocating” expenses to growth projects. In this challenging economic environment, many companies are cutting costs. However, depending on how they are executed, budget-tightening efforts can backfire by sabotaging top-line growth. At one NeuGroup member company determined to avoid that, leadership adopted a unique mindset. Instead of making arbitrary or across-the-board cost cuts, it is reassigning or “relocating” expenses to free up funds for growth projects. In 2021, the corporate set ambitious…